In the modern world, the importance of social media marketing is not surprising news anymore. By now, every business owner, young or old, knows what it is and how impactful it can be. But the question is this: which social media platform should you use? What are the differences between the most powerful social media platforms, Instagram and Facebook? Which would suit you better? Today, we’ll discuss the in-depth answers to these questions and much more!
BUT FIRST,
Let us discuss why you should use social media marketing in the first place. The most important and most popular reasons are the following:
- Social media is a significant marketplace
According to stats and analytical evidence, social media advertisements get about eight times higher conversion results, more attention, and better results than other forms of marketing. The reason for this is that on these platforms, you can create ads specifically for your target audience. You can customize and personalize your advertisements based on who you want to attract and what message you want to convey. Doing this ensures that you reach the maximum number of people you want to target and get the most benefit from your ad campaigns.
- The world of social media is vast.
Consider this: more than one-third of the world’s population uses social media every single day. While this quantity increases, the audience ratio for the other marketing platforms decreases substantially. If you turn to social media, imagine how many people you can attract daily, and how many of those people you can pinpoint as your target audience.
If you are a food company doing an ad campaign for your newly launched burger line, millions and billions of people use Facebook and Instagram every month. Out of these millions, you can target all the people you think would be interested in your burger line and attract them with your effective ads.
- Social media the most straightforward form of marketing
Long gone are the hectic days when you had to spend hundreds of dollars and hours creating advertisements for fancy marketing platforms with minimal results. Instead, you can now not only create quick and easy ads but also change them any time you want. You get the most control over your ad campaigns regarding prices, customizability, and time duration.
Now that we have understood why social media marketing is essential let’s move onto the primary subject of today’s conversation: the differences between the two most powerful platforms in the market right now, Instagram versus Facebook. These differences are minor but significant, especially if you have a particular niche of business and want to spend your money thoughtfully based on where you have more potential for outcomes.
- Age Group
If your target audience is the more mature age group, the platform best suitable for you would be Facebook, with an abundance of audience aged 65+. However, if you are looking for more teenagers and the millennial generation, Instagram is your way to go, since the average audience age range over there is 18 to 29-year-olds.
Why is this important? Here’s an example: let’s say you don’t have the budget to invest in both platforms just yet and want to go for the social media that has more of your target audience. In such a case, your burger line has more potential to make a profit on Instagram since it has more millennials interested in the latest fast food.
- Engagement
Since Facebook has a broader audience with 2 billion users every month, ad campaigns have more potential to grow and succeed there. Plus, the platform offers many methods to interact, including business pages, chat functions, groups, feed ads, and much more.And its lead to mua fanpage
However, when it comes to engagement of higher volumes, Instagram wins. This difference has a significant impact on how well you can communicate with your audience, resonate with them, build a deeper connection, and ensure better customer retention.
- Content
As a result of a survey, Instagram’s content is more optimistic, lifestyle-related, and inspiring, whereas the content on Facebook is more humorous and entertaining. When you advertise a certain kind of business on a social media platform, it is essential to know what its audience likes to see.
Once again, referring to the burger-line example, your food ad campaigns have a better chance of doing well on Instagram. People over there are interested in such lifestyle and food content. However, if you decided to include a bit of humor into your ads, you might be able to capture Facebook users’ attention. Use your creativity!
INCONCLUSION,
Even though there are minor but significant differences between the two platforms, the answer to “Which is better?” always depends on your requirements, preferences, and business type. Hopefully, all of this information will help you recognize and identify which social media platform will be the most suitable for you so that you can get the most out of your ad campaigns.